Here are the product details for "Attention Factory: The Story of TikTok & China's Bytedance" by Matthew Brennan:
- ISBN: 9789390679928
- Author: Matthew Brennan
- Genre: Young Adults' Money & Jobs, Entrepreneurship, Analysis & Strategy
- Publication: Westland
- Format: Paperback
- Pages: 266 pages
- Language: English
This book delves into the story of TikTok and its parent company, ByteDance, exploring what sets TikTok apart and how it has succeeded in markets where others have failed. It also explores the legendary algorithm behind TikTok and provides insights into the people and strategies that have contributed to its global success. Matthew Brennan draws on interviews with employees, competitors, and extensive research to offer a comprehensive look at TikTok's rise in the world of technology and social media.
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